85 Degrees. High ABVs. $2 Water.

If you check out the #goose25 hashtag on twitter, you’ll get a sense of how I spent my Sunday. It was a vaguely miserable experience, and not one I’d expected out of one of my favorite beer companies.

Even so, just a vaguely miserable experience wouldn’t have motivated me to write anything for the blog. What’s prompted me to put up a post on the matter was Goose Island Beer Company’s decision that water should only be available for $2/bottle at the event. I noticed this almost immediately after entering the fest and was a little shocked.

This event was outdoors, in a largely unshaded space, on a day with an expected high of 85F. They were serving beers up to 14% ABV. The only water to be had was for sale.… Continue reading →