Announcing The Session: “The Hard Stuff”

The Session, a.k.a. Beer Blogging Friday, is an opportunity once a month for beer bloggers from around the world to get together and write from their own unique perspective on a single topic.

I’ll be hosting September’s Session with folks’ posts going up on Friday the fourth. For this session, I’m asking my fellow beer bloggers two related qustion questions:
  1. What do you want people in beer culture to be talking about that we’re not?
  2. What do you have to say on the topic(s)?

“Beer” is its own subculture at this point. There’s an expected “look” and expected desires. Beer festivals are everywhere. Beer blogs flourish; indeed at this point there’s reasonable sub categories for them. New breweries are popping up at record pace; the US alone has more than 3,000. Big breweries are getting bigger, some are being purchased, some are saying that’s bullshit.

But we’re still fairly monolithic as a group. And there are a number of problems related to that tendency toward sameness. Not all problems related are personal, for example trademark disputes are becoming more commonplace as we all have the same “clever thought”.

We have such a good time with our libation of choice that sometimes we fear bringing up the issues we see.

Well, stop that. Air your concerns, bring up those issues. Show us what we’re not talking about and should be, and tell us why.

Pour us a liberal amount of The Hard Stuff.

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