Post Pandemic Era – Let’s Build It With #PPESpend

What the post-pandemic era looks like is, for better or worse, in the hands of consumers.

The painful reality is that not all existing shops, restaurants, wineries, theaters, and other businesses are going to make it to the post-pandemic era. The U.S. government has decided to leave the financials of survival to individual businesses, and the protective measures for populations to individual state and local governments. Every existing business must decide what actions they’ll take to thread the needle of making money while following (or not) local requirements. And it’s especially difficult because safety costs money and time.

Businesses that decide to prioritize safety are disadvantaged against competitors who decide to only put up the façade of safety. Or any competitors who outright decide not to give a fuck.… Continue reading →