On Amazon and Advertising

I promised a follow-up to my last post on money, advertising, and Amazon, explaining a bit about the links here, so let me get into it a little bit.

Technically, being an Amazon affiliate (“associate” is actually the term they use now) is advertising. They call it advertising and suggest things I could suggest/link to. I am told what types of things are “best selling products,” for example. I rarely look at these things, though. Maybe I should. But as I don’t think I’d likely be linking to them, it feels a bit pointless. Anyway, possibly because I never link to things I don’t genuinely recommend and because I’d been linking to Amazon even when I was not making any money off of it, these links don’t feel like “advertising.”

What does it do for me/the blog?… Continue reading →

The MetaCookbook Challenge

Yesterday, my friend Corrine said to me, “So, you’re not a foodie anymore?” It was only half a question. When I asked what in the world she was talking about, she pointed out that the posts on this blog these days are often about beer, less so about food. She’s not wrong, but the food stuff isn’t going away entirely.

Bill and I launched this blog back in June 2010 to be a mutual project of cooking out of our many1 cookbooks. After a great start in 2010 for cooking and blogging, this space nearly died in 2011 and in 2012 came back sputtering, then roaring, back, but with a rather different focus. We launched a new (and substantially more attractive) design, by Angelique Weger, showcasing this new focus in 0ctober 2012.… Continue reading →